Obviously, the higher your engagement rate, the more successful brands will consider you, and the higher they will be willing to pay. Presumably, TikTok will develop some form of ad revenue-sharing program in the same way that YouTube has. With biddable ads, advertisers will be able to bid against one another for the ad impressions they want on a self-managed platform. that it is working on a biddable advertising option on the platform. According to Adweek, TikTok has told agency partners in the U.S. TikTok is currently trialing biddable ads, and this may change the way influencers can earn income on the platform in the future. Hence, they are far more interested in you having genuine followers, those who interact with your posts. Brands have learned that you can easily buy followers who are of no practical value to anybody. However, one thing is consistent in nearly all cases - Influencers get paid more if they have both a high engagement rate, as well as a high number of followers. Brands make deals with influencers, and prices can vary markedly depending on the circumstances. As such, TikTok influencers and brands don’t have an intermediary, or any set rates if they choose to work together. Unlike with YouTube, where you sell space on your videos and channel page for advertising at a rate decided by Google, TikTok does not yet compensate most of its users for running ads on their posted photos.

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